So you’ve decided to start a press on nail business?! You have your size chart created, your supplies, your packaging and all your nails ready to go. Now the question is press on nail pricing?!
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This post is about how to price press on nails.
I feel like press on nail pricing is simple, but it really depends on a few things I’ll talk about below.
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SKILL LEVEL
What would you say your skill level is right now…good, semi-good, great?! This is something you will want to have an idea of before you decide your press on nail pricing. Sometimes, in the beginning, if you’re not that good, it’s ok. I would suggest practicing on as many people as you can or investing in a practice hand or just use nail stands and practice practice practice. I remember, I used to get the cheap low-quality nails to practice on and to display my nail looks, but use the higher quality nails for the nails I actually make to sell to clients.
QUALITY OF PRODUCTS
If you aren’t able to afford the better quality gel polishes then you should set your prices with this in mind. If you aren’t really sure how to make sure your nails aren’t flimsy then you will want to keep that in mind with pricing. Also, remember you’re not as good as you will be, but you have to start somewhere and as you get more experienced you can charge more. As you gain more popularity, you can charge more. As you gain more demand on particular nail sets, you can charge more.
PACKAGING
I would say it’s safe to say if your packaging looks like trash, that takes away from whatever the nails look like.
Everything is perception. You want your packaging to stand out in a good way. Whatever you have in mind for the style of your business just be sure it’s cohesive, clean and professional looking. This can still be achieved on a budget. You’ll want to create a whole vibe so that when they receive your product the customer gets a feel for the vibe you were going for…from the website pics, the packaging, the actual nails and even down to the customer service. This all plays a part in the customer experience and any one of these things being off will cause a disconnect with the customer.
Basically, make sure the quality of everything matches up to how you priced your nails.
Simple nails
These are pretty easy to make time-wise, so I would just decide based on what it’s costing me for the gel polish, topcoat and base coat. If they’re expensive quality then charge a little bit more. I always want to give my customers the deal I would want if I were the one shopping and also keep in mind my expenses and my time as well.
Rhinestone Nails
I would decide based on how much the rhinestones cost me. Rhinestones are tedious and they are not cheap so any nails with rhinestones should be more than the rest. Also, make sure when you’re creating a press on nail set that requires stones that you keep in mind that it will take you a lot longer for a rhinestone look in xxl coffin versus medium coffin. Because of this, I would suggest you price them differently.
Designed Nails
I would decide my press on nail pricing based on how many nails are designed and if I’m using foils, stickers, etc. I keep in mind how much they cost me and how readily I can get them. If I am creating hand-painted designs, when setting my prices I would keep in mind how long it takes me to complete them.
Sometimes you may have all the things mentioned above and still just want to offer low prices to your customers, in the beginning, which is ok. I totally understand as I have done the same thing. As long as you are budgeting yourself properly to make sure you’re covering all your expenses, this is perfectly ok.
I would say do a lot of research on competitors and see where the low and the high end is, then decide which end you want to be on, keeping in mind all the things we talked about above. You can do a search on Etsy to see what people are charging for nails similar to yours and go from there. Make sure that you are looking to see how many sales the Etsy Seller has before deciding to analyze their pricing. If they’ve only made a few sales their pricing won’t be of much help to you.
I’ve seen press on nail prices ranging from $15 for a simple set to $140 for a rhinestone set with the works! But on average they seem to range between $20 -$40 for simple to semi-designed nails. Sets that have more intricate designs could be priced from $50 upwards to $100 depending on how much detail is involved, your skill level, how expensive the design material is and how much time it takes to create the set. You can also set your prices on the medium to high end, but offer periodic discounts. This makes it easier for the customers to accept your higher prices.
This post is about how to price press on nails.
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